Online Bachelor of ArtsMarketing

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Online Bachelor of Arts in Marketing

Marketing is critical to the reputation and bottom line for any organization seeking to identify and reach its core customers, build brand awareness, and nurture long-term loyalty. The Online Bachelor of Arts in Marketing empowers current professionals and individuals who are preparing to support business, government, and military organizations that utilize product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, pricing strategy, advertising, and public relations channels.

Students collaborate in a dynamic online environment that fosters an open exchange of ideas with fellow marketing peers worldwide. Classes are taught by industry experts and experienced educators with valuable insight into the latest marketing trends.

Through this dynamic program, you'll study the following objectives:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Apply marketing principles to a particular business.
  • Use marketing research to identify and exploit business opportunities.
  • Critically analyze an organization’s marketing function and assemble and apply the various marketing strategies and techniques that align with the organization’s mission.
  • Develop a strategic marketing plan.

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion.

Explore the concentrations available for this program.

  • Analytics
  • Digital Marketing
  • General
  • Sales
  • Internet-Web Technology
  • Retail Management

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An Affordable, Quality Education is Within Reach.*

Rising college costs have many of our nation’s hard-working professionals feeling left behind when it comes to making their higher education goals a reality. At American Public University, we believe it doesn’t have to be that way. At APU you’ll find programs that align with industry trends and are backed by individual support teams dedicated to helping you succeed. Our commitment to affordability doesn’t mean sacrificing quality.

Consistently Affordable Rates

APU prioritizes controlling costs and delivering value for students. At APU, you benefit from quality and affordability.

Tuition Cost Per Credit Hour Undergraduate $285 per credit hour $250/credit hour with military grant Master’s Degree & Graduate Certificate $370 per credit hour $250/credit hour with military grant
  • Earn credits for your experience. Don’t leave your hard-earned credits behind. We offer no-cost transfer credit evaluation so you can possibly fast-track your education by earning credit for prior life experiences, college courses, or military service.
  • Books online at no cost. Textbooks and ebooks provided at no cost to all undergraduate students and master’s-level students eligible for the military tuition grant.
  • Serving the military. Active-duty servicemembers, their spouse and dependents, National Guard members, and Reservists are eligible to receive the military tuition grant. Additionally, they’re eligible for our university book grant, which provides no-cost textbooks and ebooks for undergraduate and master’s-level courses.
  • Help when you need it. Our excellent support staff can walk you through ways to fund your education, including federal student aid, military TA, veterans’ benefits, scholarships, private loans, and employer contributions.

*To minimize out-of-pocket costs, eligible active-duty servicemembers, their spouse/dependents, National Guard members, and Reservists receive a tuition grant that caps undergraduate, master's degree, and graduate certificate tuition at $250/credit hour. In addition, a master's-level book grant provides no-cost textbooks and ebooks for master’s-level courses to active-duty servicemembers, their spouse/dependents, National Guard members, and Reservists.

Learn from a nationally recognized leader in online education.

At American Public University, our expert faculty and industry advisors work to shape a quality, relevant, online education that responds to the needs of working adults looking to advance their education in order to meet professional goals. Come discover how our award-winning, accredited education can help you reach your next level.

Received “Best for Vets Colleges” distinction from Military Times since 2015.

Accredited by the Higher Learning Comission

Part of the accredited American Public University System (APUS).

Our Students Are Priority One

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1

Choose Your Program

Select your desired program from our 200+ degrees and certificates. If you are unsure which program is right for you, complete our form and an admissions representative will help you select the best fit for you.

2

Apply Online (15-25 Minutes)

There is no fee to submit our online admissions application. You will be asked to provide information about your previous educational experiences and to declare your academic program.

After you submit your application, an admissions representative will walk you through the steps you need to get started.

Classes begin May 4.

Apply At No Cost

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