online Bachelor of Arts in Marketing

Marketing is critical to the reputation and bottom line for any organization seeking to identify and reach its core customers, build brand awareness, and nurture long-term loyalty. The online Bachelor of Arts in Marketing empowers current professionals and individuals who are preparing to support business, government, and military organizations that utilize product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, pricing strategy, advertising, and public relations channels.

Students collaborate in a dynamic online environment that fosters an open exchange of ideas with fellow marketing peers worldwide. Classes are taught by industry experts and experienced educators with valuable insight into the latest marketing trends.

Through this dynamic program, you'll study the following objectives:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Apply marketing principles to a particular business.
  • Use marketing research to identify and exploit business opportunities.
  • Critically analyze an organization’s marketing function and assemble and apply the various marketing strategies and techniques that align with the organization’s mission.
  • Develop a strategic marketing plan.

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion.

Explore the concentrations available for this program.

  • Analytics
  • General
  • Sales
  • Internet-Web Technology
     

Ready to Learn More?

    Request Information

Find Marketing Related Programs

We've presented some marketing-related programs for you, but you can use our degree finder to find and compare a wide variety of undergraduate- and graduate-level degree programs across some of today’s most in-demand fields. Start your search here.

Sort:
Clear Filters

An Affordable, Quality Education is Within Reach.

Rising college costs have many of our nation’s hard-working professionals feeling left behind when it comes to making their higher education goals a reality. At American Public University, we believe it doesn’t have to be that way. At APU you’ll find programs that align with industry trends and are backed by individual support teams dedicated to helping you succeed. Our commitment to affordability doesn’t mean sacrificing quality.

Consistently Affordable Rates

APU prioritizes controlling costs and delivering value for students. At APU, you benefit from quality and affordability.

Undergraduate $270 per credit hour $250/credit hour with military grant Graduate $350 per credit hour $325/credit hour with military grant
  • Earn credits for your experience. Don’t leave your hard-earned credits behind. We offer no-cost transfer credit evaluation so you can possibly fast-track your education by earning credit for prior life experiences, college courses, or military service.
  • Books online at no cost. If you're taking an undergrad course for credit, textbooks and ebooks are included at no cost. This can save you about $1,200/year if you’re enrolled full time, according to the College Board 2017-2018 Trends in College Pricing.
  • Serving the military. Active-duty servicemembers and their spouses/dependents, Guard members, Reservists, and veterans receive a tuition grant. We also waive technology fees for active-duty, Guard, and Reserve servicemembers using military tuition assistance (TA).
  • Help when you need it. Our excellent support staff can walk you through ways to fund your education, including federal student aid, military TA, veterans’ benefits, scholarships, private loans, and employer contributions.

Learn from a nationally recognized leader in online education.

At American Public University, our expert faculty and industry advisors work to shape a quality, relevant, online education that responds to the needs of working adults looking to advance their education in order to meet professional goals. Come discover how our award-winning, accredited education can help you reach your next level.

Military Times Best for Vets class=

Received “Best for Vets Colleges” distinction from Military Times since 2015.

Accredited by the Higher Learning Comission

Part of the accredited American Public University System (APUS).

Our Students Are Priority One

Heidi Boe Meinhart
Heidi Boe Meinhart
M.S., Sports Management

American Public University exceeded all of my expectations. The resources they provided me made me confident I could achieve my degree.

Martin Lawson
Martin Lawson
B.A., Transportation & Logistics Mgmt.

American Public University has opened my eyes to a whole new world of learning that I didn't even know existed.

Jennifer Deater
Jennifer Deater
B.A., Hospitality Management

American Public University was the answer for us. The online format, the courses – everything was a fit for what we needed.

Ready to Get Started?

There is no fee to apply and the application process only takes 15-25 minutes.

Here's how to get started:

1

Choose Your Program

Select your desired program from our 200+ degrees and certificates. If you are unsure which program is right for you, complete our form and an admissions representative will help you select the best fit for you.

2

Apply Online (15-25 Minutes)

There is no fee to submit our online admissions application. You will be asked to provide information about your previous educational experiences and to declare your academic program.

After you submit your application, an admissions representative will walk you through the steps you need to get started.

Classes begin September 2.

Apply At No Cost

There is no application fee.