This interdisciplinary degree applies key management, leadership, marketing, and administration-based competencies used today in amateur, collegiate, and professional sports organizations. Students learn to analyze, evaluate, and synthesize core issues central to sports finance, marketing, sociology, and ethics.
Students pursue these career-relevant objectives:
- Apply management principles, concepts, and practices associated with the operations and maintenance of sports and recreation facilities
- Develop decision-making skills related to the sports manager, including legal considerations and financial management of sports organizations and their facilities
- Analyze and create engaging marketing strategies that are implementable in the industry
- Examine ethical practices, procedures, and decision-making models facing the sports manager
- Survey important sociological, historical, political, and philosophical aspects of sport
Classes are taught by experienced sports instructor-practitioners and the curriculum is designed in consultation with sports industry advisory council to keep pace with industry best practices. Many students, alumni, and instructors are actively involved in affiliated organizations such as the Sports & Health Sciences and Sports Management online community, Society of Human Resource Management, Golden Key International Honour Society, and more.