APU Makes It Possible

An Online Master’s in Sports Management

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Earn Your Master’s in Sports Management Online

Athletic programs, sports teams, and individual athletes have a winning mindset. Leaders with advanced knowledge in sports administration help support this goal. By earning your Master of Science in Sports Management online from American Public University (APU), you enhance your understanding of sports administration and coaching theory, while building business skills designed to drive strategy and success for programs, teams, and athletes.

APU’s programs are online with 24/7 access and no set login times. At APU, there are no entrance exams and classes start every month, so you can begin quickly and control your schedule. Ask us about transfer credit opportunities to help you save time and money in completing your degree.

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Commission on Sport Management Accreditation (COSMA)


The sport management degree program at the American Public University has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees is accredited by COSMA:

Making Quality Higher Education Within Reach

Per Credit Hour

Tuition for master’s degrees and graduate certificates. We offer many grant options. These grants represent a savings on our standard tuition rate. Request information to learn more.

Per Credit Hour

For master's programs with APU’s Preferred Military Rate for eligible students.

Entrance Exams

No GRE®, GMAT™, or other standardized test scores required. Classes start monthly.

Application Fee

There is no cost to apply for undergraduate and master’s-level programs.

Transfer Credit Evaluation

APU does not charge to evaluate and apply eligible transfer credit.

Affordable Ebooks

Some master's-level courses provide no-cost ebooks to minimize your expenses.

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Why You Should Earn This Master's From APU

No Entrance Exams

Begin your studies quickly. This MS in Sports Management requires no GMAT™ or GRE® entrance exams, and the program starts monthly, putting you in control.

Essential Coursework

The curriculum provides a broad, yet comprehensive, exploration of the industry, sports law, finance, and event management. A deep dive on sports marketing and promotion furthers your knowledge related to marketing mix, sport sponsorship, licensing, and communications.


To focus your studies, you will choose a concentration. Those completing the Interscholastic Athletic Administration concentration have the opportunity to earn certification from the National Interscholastic Athletic Administrators Association.


This program is designed to provide advanced knowledge and skill to support interests in interscholastic or intercollegiate coaching, sports management, sports marketing, or front office management.

Practical Perspective

An industry advisory council provides real-world insight to ensure our MS in Sports Management program is timely and relevant.

Helping You Save on Your Master's

Explore your options to make learning affordable.

* All U.S. active-duty servicemembers, National Guard members, Reservists, and military families, (parents, spouses, legal partners, siblings, and dependents) are eligible for the Preferred Military Rate of $250/credit hour for undergraduate and $290/credit hour for master’s-level courses. The Preferred Military Rate, which is applied automatically, supersedes all other university grants and special rates, and cannot be combined with any other special promotions.

Looking for Something Else?

If you’d like to explore other program options, we have 200+ master’s degrees and graduate certificates to consider.

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Classes begin July 1.

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There is no cost to apply for undergraduate and master’s-level programs